Stephen Winchell, Senior Consultant

Stephen-WinchellAs Senior Consultant to Odell Simms, Inc. (OSI), Stephen Winchell provides strategic guidance on the creation of marketing programs and development of new clients. Founder of Stephen Winchell and Associates (SW&A), a full-service direct response advertising agency, Stephen sold his 29-year-old firm to OSI in 2005. During those 29 years, SW&A produced and mailed more than 800 million letters and raised over $1.2 billion for a wide range of political and nonprofit organizations.

In 1976, Stephen revolutionized grassroots political fundraising by applying the principles and techniques of direct marketing to presidential and state-level campaigns and to national, low-dollar donor programs. He was the one of the first to understand that, in the wake of recently-enacted campaign reform laws, direct marketing would become a powerful tool through which campaigns and political organizations could raise many millions of dollars from small donors.

Stephen signed his first contract with the National Republican Congressional Committee in 1976 and shortly thereafter added all three of the National GOP Committees as clients. Bringing commercial marketing ideas and techniques to the Republican marketplace, his agency helped expand the GOP donor lists from 400,000 to over 3,000,000 individuals by 1980. SW&A’s successes over the years have included direct marketing programs for prominent organizations and projects including The Heritage Foundation, Statue of Liberty-Ellis Island Foundation, National World War II Memorial, Smithsonian, National Museum of the U.S. Army, and National World War II Museum.

Contact Stephen

    

Home   |   Contact Us   |   Site Map

Odell Simms, Inc.

1593 Spring Hill Road, Suite 450 Tysons Corner, VA 22182
Phone: (703) 903-9797
Fax: (703) 903-8850