Direct Marketing Performance Audit

The Fastest Way to Increase Your Net Income

Smart direct marketers leave no stone unturned in the effort to grow their programs and raise net dollars effectively and efficiently. You want to be sure you have the systems and the tools in place to maximize every dollar of your marketing budget.

But how do you know you are engaging in best practices? What strategic or creative mistakes are you making? What donations are you leaving on the table because you may be not be fully taking advantage of today’s technologies?

For qualified nonprofits, our firm will review, analyze, and make independent recommendations for each vital aspect of your direct marketing program—absolutely free. We bring more than 35 years of experience in the industry and have raised well over $1 billion for hundreds of nonprofit organizations.

Your Direct Marketing Performance Audit will include a comprehensive analysis of:
• Integrated marketing strategy
• Creative ideas, quality, and testing
• Acquisition, renewals, and special projects
• Analysis of results for mail and digital platforms
• Sustainer and planned giving programs
• Acknowledgements and fulfillment

You will learn what you are doing right, what you may be doing wrong, and how to solve your fundraising problems strategically, creatively, and technologically. Our firm is confident that we will be able to identify solutions that will enhance your nonprofit’s bottom line.

To learn more or to schedule your Direct Marketing Performance Audit, contact George Waldmann.  Call (703) 770-8090 or email today!


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Odell Simms, Inc.

1593 Spring Hill Road, Suite 450 Tysons Corner, VA 22182
Phone: (703) 903-9797
Fax: (703) 903-8850