Direct Marketing

SWA-logo-web-250To enhance Odell Simms, Inc.’s capabilities, our firm acquired Stephen Winchell & Associates (SW&A), a full-service direct response advertising agency, in 2005. SW&A has raised well over a billion dollars for its clients since its founding in 1976, and is renowned for success in using direct marketing to drive:

  • Fundraising: Secure broad-based funding for an initiative through high-volume gift solicitations.
  • Membership: Encourage support of an initiative through a membership recruitment and renewal program that requires dues or fees for membership.
  • Issues Advocacy: Mobilize a powerful base of grassroots supporters to take action regarding an issue through an awareness and advocacy campaign.

Direct-mail-ww2-memorialWith SW&A as part of our integrated team, Odell Simms, Inc. is even better equipped to meet the diverse needs of our clients. Whether an organization is new and trying to position itself in the marketplace for the first time or is well-established with an existing direct marketing program, our firm offers the expertise and strategic thinking to help them meet their goals. Odell Simms, Inc.’s compelling creative packages, methodical research and testing, and insight into different populations segments prove a formula for success. As a full-service agency, we can manage all aspects of our clients’ direct marketing programs and are medium agnostic—we recommend the marketing channels most appropriate for our clients’ target audiences. Our focus is on driving a specific “call to action”—whether it’s becoming a member, making a donation, or calling a congressperson about a piece of legislation—in a measurable, cost-effective way.

Direct Marketing Services

Direct Mail Marketing

Plan and implement results-driven direct mail programs, including creative concept development, copy writing, print production, assembly, distribution, and tracking.

Digital Marketing

Leverage online communications—from banner ads to websites to email newsletters—to create seamlessly integrated campaigns that are designed to maximize response. Our firm also partners with companies to take advantage of social media tools and other technology offerings, as appropriate.

Strategic Research

Conduct research to determine the best target audiences, markets, communications channels, and distribution lists for a given initiative.

Communications & Creative Suite

Design mail packages and online communications—such as email newsletters, web banners, and online ads—that garner attention and drive action. In addition to designing award-winning direct mail packages, our artists and graphic designers create logos and build web pages to integrate client initiatives across online platforms.

List Service

Manage the list broker relationship to secure the best rental lists available for a campaign. Our firm also manages the rental and exchange of client lists.

Telemarketing

Expand an initiative’s reach, donor/membership base, and net income generated, through partnerships with independent telemarketing firms.

Analytics

Evaluate direct marketing results on an ongoing basis to determine how a campaign is performing against established benchmarks and to gain insights that will increase response rates and cost efficiencies moving forward.

    

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Odell Simms, Inc.

1593 Spring Hill Road, Suite 450 Tysons Corner, VA 22182
Phone: (703) 903-9797
Fax: (703) 903-8850